Posted on 31. May, 2012 by SamJ in General, Updates?
Sign up for our final free seminar: Target Marketing
For our last seminar in our series, we will welcome Ann Roe, Marketing and Business Communications Professor at UW-Whitewater. Ann will discuss target marketing and how your business can benefit from identifying proper target markets.
- Tuesday, June 26
- Vision Beloit, 500 Public Ave.
- 8:30 ? 10:30 a.m.
?Target marketing, if done correctly, can turn a business? marketing dollars into gold. Learning how to effectively identify and pursue one or more target markets will help a business successfully communicate with its customers and effective communication produces sales. We will discuss ways to segment and identify potential targets and then learn what makes a viable target. From there we will talk about how to reach those targets? the key lies in the research. Just like any project from painting a house to buildng a car, it?s all in the prep. If a business doesn?t identify its targets thoroughly, it risks wasting its marketing dollars using the wrong media and the wrong message.?
Ann Roe has worked in the industry for nearly 25 years. During the last 14 years she has taught marketing and business communications at University of Wisconsin- Whitewater. Recently, Ann started her?own business, Custom College Solutions, which helps students search for colleges?or graduate programs and?complete applications. ?In addition, she was the general manager of the Beloit Janesville Symphony. Prior to moving to Janesville, she obtained her MBA at Northeastern University in Boston, MA where she was also a recruiter. She has consulted to Polaroid and Lahey Clinic and worked in finance at Northwest Airlines.